Indy's Unique Plan to Leverage the Super Bowl

As Super Bowl week comes to a close, Emily Badger reports on the host city's efforts to use the event as a catalyst for substantive change throughout the city.

1 minute read

February 2, 2012, 1:00 PM PST

By Jonathan Nettler @nettsj


As Badger reports, despite the recession, Indianapolis has taken a much more expansive approach to leveraging its role as host of the Super Bowl than most former host cities.

"Thanks at least in part to the Super Bowl, people in Indianapolis will wake up to the football off-season next week with a newly expanded convention center, a new central civic space, a newly revitalized low-income neighborhood, even a new downtown skyline."

And not all of the development associate with the Super Bowl is located in close proximity to the event. "Indianapolis took that million-dollar Youth Education Town investment from the NFL and used it to help leverage the revitalization of the entire Near Eastside neighborhood. In all, nearly $150 million is being invested into the area, a high-crime, high-foreclosure community marked by cottage-style worker homes for residents who would have in the past gone to factory jobs that no longer exist."

Wednesday, February 1, 2012 in The Atlantic Cities

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Wastewater pouring out from a pipe.

Alabama: Trump Terminates Settlements for Black Communities Harmed By Raw Sewage

Trump deemed the landmark civil rights agreement “illegal DEI and environmental justice policy.”

April 13, 2025 - Inside Climate News

High-rise apartment buildings in Waikiki, Hawaii with steep green mountains in background.

Study: Maui’s Plan to Convert Vacation Rentals to Long-Term Housing Could Cause Nearly $1 Billion Economic Loss

The plan would reduce visitor accommodation by 25% resulting in 1,900 jobs lost.

April 6, 2025 - Honolulu Civil Beat

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

April 10, 2025 - Diana Ionescu

A line of white wind turbines surrounded by wheat and soybean fields with a cloudy blue sky in the background.

Wind Energy on the Rise Despite Federal Policy Reversal

The Trump administration is revoking federal support for renewable energy, but demand for new projects continues unabated.

April 15 - Fast Company

Red and white Caltrain train.

Passengers Flock to Caltrain After Electrification

The new electric trains are running faster and more reliably, leading to strong ridership growth on the Bay Area rail system.

April 15 - Office of Governor Gavin Newsom

View up at brick Catholic church towers and modern high-rise buildings.

Texas Churches Rally Behind ‘Yes in God’s Back Yard’ Legislation

Religious leaders want the state to reduce zoning regulations to streamline leasing church-owned land to housing developers.

April 15 - NBC Dallas