New American Dimensions

New American Dimensions aims to be the primary resource of actionable marketing intelligence for our clients—helping you shape effective marketing strategies leading to greater success by capturing the rapidly expanding market opportunities represented by U.S. Hispanic, Asian American, African American,U.S. Youth, GLBT and Eastern European consumers.

We are a marketing research and consulting firm established on the premise that innovative, pioneering marketing solutions are required for companies to effectively win the hearts and minds of America’s burgeoning ethnic consumer marketplace.

We are guided by the ethos that marketing research—especially in today’s sometimes confusing, diverse consumer environment—must employ methods that capture a whole, complete picture of how ethnic consumers think, feel, and make decisions about purchasing, brands, communications, and marketing.

Research Products

Attitude, Awareness and Usage (AAU)

Advertising Evaluation/Tracking/Testing

Brand Equity & Tracking

Conjoint Analysis

Consumer Segmentation Studies

Competitive Analysis

Exploratory Research

Market Opportunity Studies

Marketing Consulting & Strategy

"Street-Side" Research Techniques (for youth)

Taste Tests

Quantitative Research

New American Dimensions approaches quantitative research with great care and precision. Our survey instruments are developed in conjunction with a sampling strategy that maximizes the representative value of our quantitative research execution.

Statistical significance, representative-ness, quality control, translations, and cultural competence are at the head of our priorities in implementing respondent interviews no matter what the medium of collecting the information (online, telephone, mail).

Telephone Surveys
Online Surveys
Door to Door Surveys
Intercepts

Qualitative Research

Our qualitative research philosophy is driven by optimizing consumer insights for our clients. To that end, our approach is designed to enhance the level of respondent engagement to the highest extent possible. Hence, an assortment of qualitative techniques are often employed by our researchers for the purposes of raising engagement levels and ensuring a culturally-competent approach.

These techniques may include photo-sorts, visual exercises, story-telling scenarios, projective techniques, personification scenarios, and interactive exercises that allow respondents a broader avenue to express their feelings, attitudes, and perceptions beyond only verbal means.

Focus Groups
One-on-One Interviews
Video-Ethnographies
Mini-Groups

Contact:

Main Office

New American Dimensions
6955 La Tijera Boulevard, Suite B
Los Angeles, CA 90045

PH: 310.670.6800
FX: 310.670.7158
Website: http://www.newamericandimensions.com
Email: info@newamericandimensions.com