Applied Real Estate Analysis (AREA), Inc.

Applied Real Estate Analysis (AREA), Inc., is a multidisciplinary real estate consulting firm offering a wide range of professional consulting services and expertise to its clients.  Prime among the services offered are: 

• Community development and revitalization strategy design and evaluation
  

• Fiscal and economic impact studies
  

• Transportation-related analysis
  

• Site-specific market and financial feasibility analyses
  

• Land management, real estate portfolio evaluation
  

• Housing program planning and design
  

• Rent Reasonableness
  

• Real property valuation
  

AREA's senior staff has conducted research, analysis, and program policy development for public and private sector clients throughout the United States.  Our clients include developers, commercial and service firms, government agencies at all levels, and other profit and not-for-profit organizations.  

AREA analysts have a thorough understanding of planning and real estate market dynamics.  At a time when real estate development, financing, and ownership have become increasingly complex, AREA offers municipalities, private investors and developers the judgment of experienced professionals and the highest professional standards.  Our assessments of market conditions and project feasibility for private sector clients keep us aware of private real estate investors' changing needs and concerns, including financial risk and return factors.  In turn, our sensitivity to private sector requirements enables us to develop innovative but realistic public incentives and programs for achieving public sector development goals. 

AREA developed the award-winning AREA Rents^TM rent reasonableness model to assist Public Housing Authorities to formulate accurate and statistically reliable housing choice voucher pricing systems.  

The excellent reputation that AREA enjoys is built on its tradition of rigorous, high quality research, close working relationships with clients, and innovative and flexible project management.  AREA's ability to undertake large, complex, and geographically diverse assignments and to complete them expeditiously is of vital importance to its clients.  All assignments are conducted by specially chosen individuals or teams, who bring their personal resources and expertise to bear on the project being conducted.  These qualities ensure communication among staff and responsiveness to changing project needs.

Felt Award 

AREA, Inc., President Maxine Mitchell and Senior Vice President Robert Miller are winners of the Counselors of Real Estate James Felt Creative Counseling Award for outstanding achievement and ingenuity in real estate counseling.  They received the award for creation and development of a rent reasonableness model―AREA Rents^TM― to assist public housing authorities in pricing housing choice voucher units.

Corporate Organization and Resources 

Applied Real Estate Analysis (AREA), Inc., maintains a full-service office in Chicago, Illinois, staffed by full-time professionals who are experienced real estate analysts, urban planners, and creative problem solvers.  For special projects, AREA draws upon the expertise of resource consultants whose skills in civil engineering, architecture, urban design, and site planning augment AREA's broad range of practical and technical expertise in real estate and policy planning.